Monday, November 25, 2013

Verizon Wireless Amphitheater gets new name

Charlotte's largest outdoor live music venue has a new name. As of today what's been known for over a decade as Verizon Wireless Amphitheatre is now PNC Music Pavilion. The new name is the result of a multi-year agreement between PNC Bank and Live Nation Entertainment.

PNC is relatively new to Charlotte, but has made its presence known through its arts and entertainment endeavors. Earlier this year it launched the PNC Celebrity Series with Blumenthal Performing Arts which has brought Boz Scaggs, Michael McDonald, Gladys Knight, and Cyndi Lauper to uptown stages. It also sponsors a jazz series at The Bechtler Museum of Modern Art.

In addition to the naming rights, PNC will donate more than 1,200 tickets to recipients like children and volunteer mentors that work with Big Brothers Big Sisters of Greater Charlotte.

The newly christened PNC Music Pavilion, which holds over 18,000 concert goers,
opened in 1991. When I moved here it was Blockbuster Pavilion. It has held the Verizon name since 2001. I like the new title because it's less of a mouthful and quicker to type - not eating up word count. But as with Verizon, which held the naming rights for several similar amphitheaters throughout the US, there's still room for confusion when scanning tour dates. PNC is also part of the name of Raleigh's former RBC Center which adopted the name PNC Arena in 2012.