Thursday, August 14, 2014

Miranda Lambert to play Belk Bowl FanFest

Award winning country music artist Miranda Lambert will be the featured performer as part of this year's 13th Annual Belk Bowl, Tuesday December 30 at Bank of America Stadium.

It looks like the yearly match-up between the Atlantic Coast Conference and the Southeastern Conference will be the only time Charlotte fans can catch Lambert live in 2014 without traveling. She plays Raleigh's Walnut Creek Amphitheatre on Thursday.

The Grammy award winner, who has also carries the title of Academy of Country Music and Country Music Association female vocalist of the year (five and four years running, respectively), will be a part of the free FanFest leading up to the game. The fan event begins at noon with Lambert's performance scheduled for 4 p.m. outside Bank of America Stadium on Mint and Stonewall. Kick-off is at 6:30 p.m.

"Miranda Lambert is a tremendous addition to this year's Belk Bowl Fan Fest," said Jon Pollack, Belk's executive vice president of sales promotion, marketing and eCommerce.

"She is an icon of Modern. Southern. Fashion, and is the perfect artist to help us celebrate the first year of our SEC/ACC football match up," Pollack added echoing the Charlotte-based department store's recent Modern. Southern. Style. campaign adopted for the store's 125th Anniversary. "We are thrilled she is joining us."

Tickets for Belk Bowl go on sale in October at Ticketmaster outlets and through participating schools. For more information go to

(Photo by Randee St. Nicholas, PRNewsFoto/Belk Inc.)