Gap taps Avetts for new campaign

Concord's Scott and Seth Avett of the Avett Brothers are part of clothing chain The Gap's latest ad campaign, which focuses on rising artists. Along with the Avetts, the "Fit For Originals" Be Bright campaign features guitar virtuso Kaki King, dancers Yuan Yuan Tan and L'il Buck, pop music pair Karmin, and singer-songwriters Nicki Bluhm and Lia Ices.

Watch the Avetts' clip above and check out behind-the-scenes footage here.